15 Steps to Your Signature Coaching Program

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A signature coaching program is a program that is based on a framework you created. The one, that is unique to you and your way of teaching.

Wondering how to create a signature coaching program? The online course that sells?

Yayyyy! You don’t realise it yet, but very shortly you are going to discover everything you need to know about Your Signature Caching Program.

Why is it an important TOPIC?

Did you know, that 

The Online Education worldwide is growing every day.

 ELearning Market size surpassed USD 315 billion in 2021 and is estimated to reach an expected value of USD 645 billion by 2030 (Straits Research).

Who’s pocketing all that money? Well, the biggest chunk is going to the online course creators.

So, how do you get a piece of that pie?


By creating your own signature coaching program, of course! 


In front of your eyes…

Your questions answered.


Why every Coach needs a Signature Coaching Program?


8 Reasons You need a Signature Coaching Program:

  1. It adds Credibility and Authority

Your Signature Programme is your intellectual property. When you put all your knowledge in your framework, system, roadmap, blueprint and turn it into a program- it immediately positions you as an authority. It demonstrates that you’re an expert in the field.

Do you want more credibility? Trademark or copyright it.

2. It Attracts Your ideal Clients

When you clearly declare the problems it solves and results it brings-your Signature program will attract Your ideal Clients.


3. It simplifies Your Business

It simplifies and free ups your time. You have to decide on the delivery and will it be self-paced or will you offer weekly/monthly sessions too. Either way, you will have so much more free time! It will enable you to serve more clients if you wish.


4. It’s easy scalable

Your Online Signature Program allows you to scale your Coaching


Business. Actually, online course and digital info business is the easiest


way to make BIG money! Millions!

It will free up your time, thus allowing you to do more 1-on 1 coaching if you wish.


Turn your 1on 1 programme into a group program.


You can make millions without working more.


5. It will help you to serve more clients 

6. Separates You from the crowd and allows charging premium


7. Increases productivity 

8. It saves You time (you create only once and then only update it)


Thank you, Online Courses!

That’s why…

People are literally creating online courses about every topic you
could think of: dating, career, relationships, weight loss, organization, time management, mental health, dancing, painting, sawing, spiritual life coaching, copywriting, dog training, and so much more…

So, if you’re thinking about creating online courses, all I can
say is: It’s a smart move!

By the end of this article, I’ll walk you through by hand the whole process of creating a signature coaching program that sells.

Are you already excited about the idea of creating your own signature program?


Let’s get



How to Create Your Own Signature Coaching Programme

The key to a powerful coaching program is a structure! Your program should be organised in a way, so it’s easy to follow.

Here are 15 Steps to guide you to create your signature coaching program that sells



Step #1 Choose a Profitable Idea


Let’s be real. You can create a course about something you already know. Or you can create a course about something you’re just learning.


But how do you choose a specific idea? And how do you make sure your idea is PROFITABLE?

You don’t want to spend time creating a course and then find out later no one wants to buy it…


Do just a bit of digging and find out if this idea could make you money, before you decide to design a signature coaching program.

In fact, this is a mistake new course creators make: They create a course first and then market and sell. No wonder they struggle to attract prospects!


So, the FIRST lesson about choosing a profitable idea is this: If someone already created the course you want to create, that’s GOOD NEWS!

I know that’s counterintuitive, but hear me out… When you come up with an online course idea that has NEVER been done before, that means one thing: it may be hard to sell it.


I have 3 strategies to help you to come up with profitable course ideas:

  1. What are the things that people ALREADY come to you with-asked you questions about, or wanted your advice on (they see you are good at it).
  2. If you’re already running a service business, pack your services into an offer and sell as an online course.
  3. Find The Pain — And Eliminate It. Do a research and think what are the problems people are facing with. Perhaps I know something that I could create an online course and solve that problem.


Step #2 Identify a Problem Your signature Program Solves


Next, you need to create a signature program that sells. That’s why you have to clearly determine the shift/outcome/ measurable end result your clients will get once they complete your coaching program.

Your signature coaching program is going to solve the exact problem your ideal client have.


Step #2 Name Your Coaching Program


The perfect Coaching program is:

  • Memorable
  • quickly conveys what it will cover
  • promises a solution

No- no to long, hard and boring names.



Step #4 Choose Your Coaching Program Delivery


You know the problem the program solves, and you have a name. Next, decide on delivery.

How long will the program be for?  A day/month, 6 months or a year?

Will you have sessions with clients? Group or 1-1? How long a session be? In person or virtually?

Will you have launches a few times a year, or will it be an evergreen program?

Think about what the client wants as well as what works best for you. 

If they are very busy, will they show up to a weekly meeting?

A good option is to offer them options when you sell:

  • Completely self-paced online course
  • Course with monthly group meetings
  • Course with weekly meetings
  • Course with few 1–1 meetings


Step #5 Map out Modules


Organise your framework into 5-12 main modules

that your ideal clients have to follow to achieve the end result you’re promising.




Step #6 Break down MODULES into Lessons


Make it easy to follow. Add tips, tools, strategies, techniques and other resources that will simplify the content and help your clients to easily digest your content.



Step #7 Create Your Course Content


Most online courses are delivered in a VIDEO format.

You do  not need to hire a high-end videographer to shoot or edit your video lessons… You can use your phone, and there are many easy-to-use tools and software available for editing.

If you mix your video with relative photos/videos- your course will be more interesting.

Here are some sources for FREE photos/videos


3 Tips I would like to give creating content:

  • Use daylight when recording (otherwise invest a bit in video lighting)
  • Use tripod to make sure your camera is not shaking
  • Use microphone for good audio (can edit audio using FREE program called AUDACITY)





Step #8 Worksheets/ Templates/ Homework


End each Module/ Lesson with resources and homework.

Homework: Add Worksheets/Templates and Homework to a client to work on in between Modules/Sessions.

It helps to continue progress when you are not working with the client.

Knowledge doesn’t go very far without action. When you add templates/worksheets, you inspire and motivate to implement the knowledge and take an action.



Step #9 Share Real Life Examples/Stories


Why do you need real life examples, stories?


At times, your client may feel uncomfortable etc, and you share a story how you/your client felt the same. But they did it anyway! Share struggles, triumphs, ups and downs. You are transparent.

Your clients feel they are not alone! What happens next?

The relationships deepen. They start to know, like and trust you.

Real life examples/stories throughout your program will bring your program to life. Your programme becomes more interesting and inspiring!

The human brain is hungry for stories. We all love stories!




Step #10 Add Bonuses


Add bonuses that will help you to sell the course and also support your clients in getting results faster.  

Bonuses include supplemental materials such as:

  • recorded videos (tutorials, seminars, masterminds)
  • articles
  • PDF Guides/Tutorials

… or anything else you believe will make your clients excited and help to get the results.



Step #11 Price Your Signature Program


Now depending on the delivery, programme time and the problem it solves, decide what are you going to charge for it.

My Advice.

Do not set your price too low, because:

  • You will attract price buyers
  • It can decrease the value that prospects see in your programme
  • Can reduce credibility

Do not undervalue yourself!  You solve real problems, right?



Step #12 How will You Generate Leads into Your program


Decide on How are you going to attract leads into Your Signature Program.

Will you be active on social media and try free traffic?


Will You create a Lead magnet and promote it? Then get leads into Your Email List, Nurture and Sell?

Will you run Facebook, Google or YouTube ads?

Or will you host a webinar? (that works like crazy when done right).



Step #13 Create a Message that Speaks to Your ideal Client’s Heart


So now you have all the above 9 Steps completed. Super!

Now is the time to craft a message, that speaks to Your ideal client’s heart and opens their wallets.

This step is crucial. It could be that part that will make or break your business.

All of the above, all your hard work will not pay you, if you do not focus on the right message.

In Your messaging you have to talk about your ideal client paint points, their fears, frustrations, wishes, wants and desires.

Do not talk about your program. Nobody cares! You only need to inform a few details-how long will it take, what does it include. Talk about the problem it solves. How exactly it will help the student. How will it change/transform their life.

Show the result, the outcome.



Step #14 get Your Course Online


Its time to move your course online.

Choose an online course platform that will host your course:






They all have cons and pros which change over time. Check it out ond choose the one for you.

Alternatively, you can host your course on your website, using WordPress Plugins for courses (I do not recommend this version unless you’re tech savvy).



Step #15 Launch Your Program


There are many approaches you can take to market your signature program, but here are a few ideas:

  • create a lead magnet and offer it in Facebook, LinkedIn Groups
  • Run a launch period, during which you offer extra bonuses or a beta pricing model
    • Create an email sequence to send out to your subscribers
    • Use social media to educate your audience about your program and direct them to book a call/ sign up for your webinar/ check out your sales page
    • Run ads on your chosen platforms (Facebook, Google, YouTube- are 3 the best)
  • Book podcast interviews and promote your lead magnet and introduce you signature course


Once you get feedback, improve your program!

Dear Coach,

What’s Your superpower? What’s your zone of genius?

Pack it into a signature online programme and sell it online.

Choose the delivery the way it works the best for you and how you enjoy doing things.

Trust yourself and your experience. Build a thriving coaching community and scale your business. 

As you start to sell your Signature program, you will never look at your Business the same.

The more you sell, the easier it will become! And shortly you will be able to scale your business.

Then you’ll feel happy as never before. You serve more and impact more by working less anytime from anywhere.


If this information helped you in any way, please leave a Facebook /Google review, because positive feedback and client results is the reason and motivator to create more for you.

Spread love and share this article.

To Your Success, Rina

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