10 Steps to € 10 K a month Selling Your Knowledge Online
Is Your Goal to make 10 K a month?
You could be the BEST COACH on the planet, but that doesn’t mean you can attract
and serve as many clients as you can
because…
your ability to coach isn’t the same as getting clients and
this is where I come in to help you.
What do you truly desire to accomplish online in the next 90 days? In the next year?
If Your goal is to make € 10 K a month Selling Your Knowledge, Talent, and Expertise Online, then keep reading…
You are in the right place…
You do not realise it yet,
but you are about to discover secret ingredients for how
to turn your start-up or struggling business into a mega-successful enterprise.
Read word by word
because…
The further you read into this blog post, the more you will realize what you were missing out.
And…
By the time you finish reading this blog post, you will be armed with the most powerful Guide, that will transform your life.
Your Guide to € 10 K a month Selling Your Knowledge
Most people believe the success of their business is primarily dependent on their business skills, knowledge, and expertise.
The truth is…
there is one first crucial step you must have in order to succeed in Business. Without it, your Business is designed to fail.
Find out the very first step,before you get 10k a months Guide.
Now,
let’s get down to BUSINESS
Shall
we?
Sure,
that’s why are you here. And I am dying to share all the steps to 10 K a month.
Read this article in its entirety.
Get a comfy seat, and take notes.
Are you ready?
Let’s dive into the juicy secrets, that will get you on the path to € 10 K a month.
P.S Don’t just read this blog post. Study as if your life depends on it.
Put the belt on, as you’ll rise sky-high
Step #1 Create Your Buyer Persona
(aka Customer Avatar)
Just in case you are not sure what that is…
A Buyer Persona is a real person, who represents Your Ideal Client.
It may sound not that important, but trust me, this is the very first step to your Business Success.
Do not skip it!
Keep reading…
Because
Shortly You are going to have a light bulb moment, that will transform your Business and Your Bank Account.
So many Business Owners try to serve everyone…
Here is the reality check for you.
If you try to talk to everyone, you end up talking to nobody, because you are not a piece of chocolate. You’re not a dollar! You are not going to please everyone!
Lots of business owners think that by having one Customer Profile they limit themselves and leave money on the table.
But…
The reality is different…
Focusing on dominating one at a time doesn’t mean that you’re turning away other people. In fact, you attract more, because your business messages talk directly to your dream clients’ pains, problems, desires, dreams. They see themselves in your communication and it makes them go WOW. And are like “she gets me, she understands where I am and where I want to be.
and…
If you don’t create a Buyer Persona Profile and try to appeal to everyone, it makes your marketing very difficult. You are leaving money on the table because you can’t make your offer irresistible. You put a ceiling on your business growth. This is WHY you can’t get to the next level! You’re stuck!
When you create a Buyer Persona, you market to one specific persona and create your campaigns around it. You simplify your Business and Life.
You’re on the path to 1000 K a month, 10 000 K a month, 6 figures a year, etc… getting to your Business goals and hitting your figure level becomes a reality.
Any marketer can take this buyer profile and know exactly how to craft a meaningful copy, build a funnel, create products and services and make an Irresistible Offer. This avatar profile lets you dive deep inside the minds and hearts of your dream client. You can make it a no-brainer for them to buy from you, instead of your competitors.
Unfortunately, for many Business Owners demographics are the start and the finish of their Buyer Persona profile. : “My avatar is women from ages 40 to 60 who want to lose weight. It’s a super start, but you’re only touching the surface. Because it’s too vague!
Go deeper!
What are their interests, attitude, lifestyle, values, problems, and feelings, and what keeps them up at night?
The better you know your avatar, the more effective your marketing affords will be.
Click here to download Buyer Persona Profile Worksheet.
Keep reading on….
Because…
more juicy secrets will be revealed shortly…
The next step is
Step #2 Create an Irresistible Offer
Understanding who your ideal client is essential…
Now you know their problems, pain points, desires, wants, wishes, dreams…
So…. use this to
Create an Offer, that solves their problems.
Your Irresistible Offer is a solution to their problem.
I’ll let you in one secret…
Do you like secrets? I bet you do!
The easiest way to sell something is to appeal to ideal clients’ problems, pain points, needs, wants, wishes, desires…
Create products/services, that solve their problems and better their lives!
Your job is to make an Offer so good, that it would feel silly to say “no”.
Lots of marketers think that being unique- is what makes your Offer Irresistible.
Sorry, I am going to give you a reality check. Ready?
Uniqueness alone will not make your Products Irresistible. If you rely just on being unique, you may need to wait really looooooong to see your sales revenue start climbing.
The Irresistible Offer requires several elements to make it truly irresistible.
You have to find the best ways to add value to your offer. Show what value they are getting, and if they are not buying now, what they are losing.
How life is going to be different after they purchase…
Because…
it will enhance customer appreciation and perception.
You can go to the market, listen carefully and create a beta Offer. You will soon have a better view of what you can offer.
Research, listen, and shape Your Irresistible Offer.
Next on…
Step #3 Crystal Clear Business Communication
What you say matters!
Do you want me to disclose a SECRET?
Ye…ye… I gotcha you…
Here it is…
People do not buy the best products! People buy products they understand the quickest! If it takes time to digest your message and understand what is it, forget all about it! You are loosing BIG TIME. Nobody will read your message twice or three times…
Remember, they are just a click away from beautiful insta travel photos and puppy videos on youtube. You have lost them!
Therefore, make sure your business message is crystal clear. Use short sentences, no jargon!
BINGO. Check that third point- you’ve got it. Just IMPLEMENT it!
Step #4 Craft a Valuable Lead Magnet
You really need it. Here is why
How else do you think you will sell Your offers? There are a gazillion of offers right and left out there and just because you have created an Irresistible Offer, it doesn’t mean people will run after you to get it.
The Internet is a noisy place with businesses being created every second and marketers screaming out loud from the roof to get attention.
People tend to buy more from those, whom they get a freebie from. Little things, that make a big difference. If it is a good one, they will remember you!
It’s a law of reciprocity!
But that’s not all…
Prospects need to get a taste of what are you all about. Your style, your method, your voice! And… we don’t click with everyone!
But that’s not all…
FREE is one of the most powerful words in Business. People love freebies. Do you?
But…
Craft a good one. Do not do surface -level freebies. Pour your heart and time into it. Make your prospects go WOW. If their light bulb goes on- you have done an excellent job! CONGRATULATIONS! It will pay you back shortly! In cash!
Just because you have a freebie it doesn’t mean people will grab it without thinking about it. It has to be VALUABLE!
Name it!
Choose an appealing title.
Show the result or benefit in your Lead Magnet Title
Example
How to x________ (dreams, goals, desires) ______even if you (paint point) ______in (time frame)
How to write a book in 7 days even if you have never written it before
What happens?
BINGO!
That’s a good title, that serves as a HOOK! Your readers will be hooked to get it!
Your freebie could be:
- How to Video tutorials
(it its extremely powerful, because the video is longer remembered, plus you have an opportunity to show your face and give a good taste of your teaching
- Cheat sheet
- Roadmap
- Blueprint
You may think you buy ads and skip this step!
Skip it at your own risk, baby!
Read on….
If you start sending cold traffic (people who don’t know you and your brand and have never interacted with you) to a page or webinar your ads will cost you a FORTUNE.
Then business people say ads are not for me…too costly…
Well… because that’s a wrong and extremely expensive strategy.
The cost-per-clicks are very high when you take this route and the result are typically very low. It’s why you will hear many tales of people who dump thousands of dollars into paid ads and make nothing out of it.
And it doesn’t matter is it Google or Facebook ads.
If you are new to paid traffic and you want your ads to be effective,
here is what you do
You need to warm up your audience! Warm up their buying temperature.
Here is HOW
You need to create a lead magnet, then tripwire or law-price entry Offer. Get them into your Sales Funnel. Essentially create all the touch points a customer will go through BEFORE they land on your sales pages.
It’s a warm and hot Audience that buys. Prospects, who have heard of you, know you and trust you.
If you try selling Your Medium or high ticket Offers to Cold Audience- it’s like trying to sell a stake to a vegan
PERIOD!
So now you know your Dream Client, you have an Irresistible Offer and Valuable Lead Magnet.
Step #5 Name Your Offers
Little thing, BIG change.
Actually…
just by naming an offer, you add a bit of AUTHORITY. You become an expert. Create your own FRAME, SYSTEM,WAY. Show it using a visual grapfic.
What’s next?
Yes, you’re right.
Step #6 Generate Traffic
You may know who is your Ideal Client, you may have the best Lead Magnets and the best Offers on earth, but if you do not have traffic,
Your Business is a SECRET.
If you did a good job in Step no 1- defining your Buyer Persona, you will know where they are, and where they hang out.
Go where the party is and join those groups and channels. Be present, provide value and drive them onto your Profile.
Your profile is where you sell! Show your Expertise, show your Offers, baby. What are you waiting for?
No, wait… don’t go now.
Read on….
Because
there are more steps you need to know to hit 10K a month and I am about to unlock more secrets…
Step #7 Create Content
You know who you serve, you have a Lead Magnet, Irresistible Offer, and Traffic. You need to nurture your leads to convert them.
No, I am not saying you need to give away the whole farm! You’re not a LIBRARY. You’re a book store.
You’re Business at the end of the day and you need to pay your bills, right?
But hear this out….
Educating Is the New Presenting
Formerly, salespeople were encouraged to perfect their pitch. Pitching was the primary sales mechanism, and many sales training courses still teach it.
But in reality…
over time the pitch became little more than an effective manipulation strategy, full of proven psychological principles and gimmicks.
Want to build a successful business?
Then you must be ready to teach, publish, and demonstrate your expertise.
Listen and answer questions via blog posts, social media, or YouTube channel.
Engage in social media conversations, and conduct online and offline seminars/workshops as a way of educating prospects.
Do not hope to turn a dry pitch into a sale and make big profits….
Insight Is the New Information
Today Prospects have access to the best information in the world at the mere click of a button. They have access to everything we professionals share online.
All the industry news, trends, reviews, and all the surrounding environment, in general, are available at the mere click of a button.
People will come to check you out, read and update their news, skills and knowledge and they WILL BUY from you if you:
- act as a filter for the mass of available information and provide insight, context, and guidance about it
- be like a guide, filter information, understand the questions they need to consider, and then provide the answers- you would attract more traffic
Value Delivery Is the New Closing
Today’s most successful brands are always building value. But sticking with the mindset of adding value over the pressure to close at any cost is the difference between the old and the new. If you can deliver value (and education) to your prospect, traditional closing tactics become a thing of the past. And this isn’t simply about more schmoozing; this is a call for you to explore genuine, mutually beneficial insights that will give clients new ways to think about their problems. This includes delivering value with referral sources and strategic partners in ways that benefit your best clients. and Create VALUE that provides prospects with anything they need to meet their objectives.
Today’s sales superstars
- Attract
- Teach
- Convert
- Serve
- Measure
They guide their clients and prospects while developing an individual brand that stands for trust and expertise
Remember, Educating Sells
One of the biggest reasons I recommend you to create content and educate as an expert is because these practices will better equip you to find problems that your clients might not even know exist—and make them visible.
The experience of digging around in your industry (or your client’s) with an eye to teaching what you find will help you develop the key skill of collaborative selling, a skill that is based on a much higher level of ongoing feedback, which you receive when you present new findings.
When you Sell- you break rapport
When you Educate- you build it
Step #8 Build Authority
You build authority by educating your leads.
But…
You need to sell, right? A lot. Agree? And you don’t want to use pushy fluffy tactics… and sound sleazy…
There is a way to build an authority fast…
And
It’s not as hard as you may think…
Breath in more golden nuggets…
- If you say you are an expert- people say it is possibly true
- If somebody tells you are…people think it is probably true
- If a few people tell you are the authority- people think it’s true
- If it’s on a print media, TV, or radio- people think it is absolutely true
Congratulations! Now your authority is undeniable- people think it’s ABSOLUTELY FREAKING TRUE!
Radio, TV, and Newspapers are always looking for stories, educational pieces, and news. They have to fill their pages and hours.
As your authority grows, your sales grow too!
BOOM shaka-laka
Do you realize how powerful it is…
Step #9 Use Stories
Stories work, beause…
Our brain is always hungry for stories.
But that’s not all….
Stories are the reason lots of people BUY!
Did you know, that…
People remember stories. Smart marketers know, that people will remember your story more that your Step guides, roadmaps, breakthroughs or ways….
Step #10 Increase Your status/Perceived Value
Having an established, professional reputation
as a coach or consultant is key in order to be successful in this field.
Here are
6 Steps to Increase Your
Credibility and Status as a coach/ consultant.
1.Develop Your Brand.
Your brand is how clients, colleagues and potential
customers will recognize and remember you. Develop a consistent look and feel
across your website, blog posts, social media and other marketing materials.
Choose a memorable logo and create a tagline or slogan that sums up your
mission and purpose. This will help you stand out from the sea of other
consultants and coaches in your field.
2.Become an Expert.
As a consultant or coach, you need to be seen as an expert in
your field. Demonstrate your expertise by writing articles, participating in
industry events and webinars, speaking at conferences and creating educational
content.
3.Get Out There.
Networking is one of the best ways to increase your status as a
coach or consultant. Join networking groups and attend local events related to
your field, and stay in touch with past clients. This will help you build
relationships and gain referrals.
4. Keep learning.
Monitor industry trends, follow successful coaches and consultants in
your field, and take courses or seminars to acquire additional knowledge.
Attend professional conferences and seek out mentors who can provide guidance
and advice.
5. Invest in Yourself. Contribute to your
growth by investing in your own development. Sign up for additional training,
create a new website and purchase the latest technology or tools to better your
services. Self-investment can go a long way in building your reputation and
status.
6. Be visible.
write a book on Amazon, podcasts,
webinars, posts on known blogs, social media. Hang out with locally/globally
known celebs, experts in your field. All these small things make you seem more
high status.
Most of the time, the reason people are giving you
price injections is not that the price is high, but because they do not see the real value they are getting.
Its about the perceived value.
Perceived value is the amount of utility you believe your product will provide to you.
It’s a critical factor in determining whether or not someone will purchase yourproduct.
Can you increase the perceive value or your offers?
Of course, you can.
Read on….
Here are 10 ways to can communicate your product/service
value to make them want your offers.
10 Tips to Increase
Perceived Value:
- Make sure your product looks great when it arrives at its destination! When people receive gifts.
- Making it clear what you’re offering and why it’s valuable.
- Showing off how much work has gone into making your product as good as possible.
- Providing an incentive for buying now (i.e., a discount).
- Adding upgrades, new features and benefits.
- Showing the real value/transformation.
For example. if you are a relationship coach and fix marriages. Your service is PRICELES. So, when you talk about the pain and problems that it causes if they don’t buy your services- they will see your services as very valuable. The perceived Value will skyrocket.
- Convey Authenticity.
- Show your product or service is the new, unique solution to their problems
- Limited number /limited time.
- Exclusive/VIP tickets/seats.
Eventually, you will reach a point where you never have to look for money again and you’ll have more business and opportunities than you know what to do with falling right into your lap.
These are the ways you
can increase your status as a coach or consultant.
With a little effort and
perseverance, you can gain the credibility and recognition you need to succeed in this competitive field.
CONGRATULATIONS!
You have read it all. I know you have a desire to build a thriving Business, that would let you live the life you deserve.
Now, that you are powered with all the Steps and action plant to 10 K a months, apply the knowledge,
because you need to implement the steps to see the results. The reading is not enough. I want to see you succeed 😉
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because
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