Visual Content
Videos, images, graphics, illustrations. All this is called VISUAL Marketing.
It brings our message to live.
All social media and internet are flooded with content. Every business must get through all this noise and stand out from the crowd. And the easiest way to do it is with visual content.
You have probably already heard by now that visual content is a must for your business, no matter what industry you’re in. Content marketing strategy with no visual content is useless.
You need creative visual content to make people click, engage or read your post.
Did you know
that when people hear information, they are likely to remember only 10% of that information three days later. But if a creative visual content is paired with that same information, people retain 65% of the information three days later.
That is powerful, right?
Every website or social media post must include an eye-catching visual content.
Visual content is the only way to be noticed and remembered!
Check out “the MAGIC POWER OF VISUALS ” infographic that explains how important visual content is.
Visual content is more stimulating than any other form of communication. Our brain processes visual information 60,000 times faster than text.
Visual content is one of the important ingredients. It is in the recipe for a SUCCESSFUL ONLINE BUSINESS.
There are different types of visual content:
- Photo
- video
- cinemagraph
- gifs
- Animation
- Info-graphic
- Gifographics (animated info-graphics)
- charts, maps, diagrams, graphs
- screenshots
- memes and comics
- typography
- quotes
- slide-share presentation
- Illustrations
- Flip-books and so on
What makes a good visual? Is it the color, is it the graphics, is it the information, layout or something else?
If you are creating visual content yourself, here are some top tips:
- Good use of color–expert use of color, well combined colors to draw attention to the most important aspects of the information. The use of colorful graphics is a common factor in the most popular and most shared content, so this is an important part of creating your own visuals.
- Accurate and strong data or information–Keep your data and text to a minimum and highlight the most important information with visuals.
- Image dominant–most visuals should focus on delivering the message using graphics.
- Focus on a niche audience–don’t try to get attention of everyone, but instead focus on a specific topic and a specific audience.
Visual content is worth a thousand words
- It grabs attention
- increases curiosity
- makes people stop
- think
- click
- engage
- and …buy.
Incorporate visual content in your blog, website, social media posts and attract more viewers. Only creative visual content helps you to stand out.
Visual content is proving to be the most efficient and effective way to send a message about your products and services.
It’s difficult to catch the attention of an audience, with so many blogs being posted every day.
Here is a website, that tracks the number of websites being published and business blogging.
http://www.internetlivestats.com/
When I started to write this blog post, I checked out this website…it took me a few hours. After I finished, I check internet live stats again.
Guess what? By the time I finished writing this article, there were another several thousand new websites already published on the internet! …WOW …my jaw dropped…
If you’re still questioning about the power of visuals…
Keep reading on…
Why should you use visual content?
Because these are the benefits of visual content:
- Generates more leads
- Shortens your sales cycles
- Brand awareness
- Helps you to become recognized as a leader in your industry
- Better search engines rankings
- Gives you an advantage over your competitors
- Helps you to stand out
- Increases reach, share, following and likes
- Increases time spent on your website/ decreases bounce rate
- Helps to send a message about your products/services
- Customer retention
- Evokes more emotions
- Helps represent facts, figures and explanations
- The best way to go viral
- Improves user experience
Visual content is crucial to the success of your business.
But that’s not all…
Visual content is the easiest way to go viral.
Want to be remembered ?
Create outstanding visuals, working on your brand-make creative visuals, launching a new product or service-make visuals. Anything you do – don’t forget visual marketing.
It is crystal clear how crucial visual content marketing for every business is.
Fuel your marketing with visual content that brings real results.
Visuals have the power to turn any dull web page or social media home feed into something wow, eye catching, that creates a long-lasting effect.
Next on…
Video Marketing
Let’s talk about the Power of Video Marketing,
because….
Tell me honesty
who doesn’t like videos?
Video marketing is on the rise. Videos and other high quality visual content is the only way to stand out from the crowd. If you want to succeed online, use visual content with a creative edge.
Here are video facts and stats that speak for itself.
Have you realized how powerful Video Marketing is? If you are not creating videos, you are far away from your competitors.
What is Video Marketing ?
Video Marketing is a marketing strategy that integrates creative video into your marketing campaigns.
Why video marketing is important?
Because it is on the rise every year.
All global internet traffic makes up 82 % of all consumer internet traffic.
That’s a lot, right…
Humans love video.
HubSpot Researchrevealed, that more than 50% of consumers want to see videos from brands … And this is more than any other type of content.
2018 transformed video from a singular marketing tactic to an entire business strategy.
The bottom line
You need to focus on Video Marketing.
Video Marketing is the future!
Video is effective! It works! It growth millions of businesses.
Video has absolutely dominated internet globally. As recent HubSpot Research report says, four of the top six channels on which global consumers watch video are social channels. On top of that, a Facebook executive recently predicted that the platform will be all video in less than five years.
Do you know the saying: “a picture is worth a thousand words”? Well then, a video is worth sooooo much more.
One minute video is worth 1.8 million words.
Types of Video
You do not need real actors or real scenes for making videos. You can also create engaging and interesting animations, that works extremely well, or a video from still photos and so on.
Just make sure your video is high quality and enjoyable to watch.
I want to give a check of reality-with so many videos being created every day, it’s hard to grab attention and to stand out. Your business videos might seem very interesting to you, because it’s all about you and your hard work. But to make it interesting to the consumer, it takes lots of hard work, sometimes sleepless nights, time and creativity.
So remember – not every video will generate ROI or increase conversions.
Here are TOP 10 Advantages of Video Marketing:
- Videos boost your conversions and purchases
- Increases user experience
- Improves Your SEO
- Boosts E-mail Marketing
- The ROI in videos is unbelievable
- Increases Emotional Connection, Trust and Credibility
- Video encourages social shares
- Video Appeals to Mobile Users
- Video Engages Even the Laziest Buyers
- Video Ads Work Wonders
From practical reasons like the fact that consumers love videos to financial benefits: boosts your effectiveness, productivity sweet ROI and grow millions of businesses. . Video marketing is the future, simply because videos – really work!
Below, there are more intriguing statistics that illustrates the magic power of video marketing.
Video Marketing Infographic. The facts and stats you need to know
Share this Image On Your Site
<p><strong>Please include attribution to https://digitalmarketinglight.com with this graphic.</strong><br /><br /><a href=’https://digitalmarketinglight.com/video’><img src=’https://digitalmarketinglight.com/wp-content/uploads/2019/02/video-marketing-benefits-infographic.png’ alt=’Mind Blowing Video Marketing Infographic’ width=’540′ border=’0′ /></a></p>
I hope you learn lots of facts about Video Importance in overall Business Strategy. With so many hot tips and fresh ideas for your video marketing campaigns, your business will reach the new heights.
Creating a Video
Often the simpler and rawer the video is, the more authentic the content seems … and that’s what really matters to you as a business and to your audience.
There are plenty of powerful and high-quality videos created using a smartphone. So, you can create videos yourself. Having said that, it’s not easy to make a video, that would grab attention and would be enjoyable to watch.
The videos are more powerful when using special effects, good camera equipment, the lighting and editing software.
Use Video for:
- Testimonials
- Service/product videos
- Reviews
- Interviews
- Behind the scenes
- And more
Video marketing is not new, but it’s on the rise every year. Consumers prefer videos to text. Video marketing influence buying decisions.
Videos convert boring text into enjoyable content that converts.
Create awesome videos that grow your business.
No, I am not finished…
Keep to the very end, because a desert is coming.
Before I go, I want to tell you one way that is easy to grab attention and stand out.
That’s exactly what you want, right?
Then let’s go.
A very creative visual….
Hardly businesses use it… and they losing out, because this visual has a magic power!
Cinemagraphs…
have you ever heard about this type of visual content?
What is a cinemegraph?
A cinemegraph is a magic combination of a photo and video. Tey contain a motion that p-lays in a never-ending, seamless loop, while the rest of the image stays still.
It’s a creative digital art.
Look at the example
How Businesses can Benefit From Cinemagraph?
Cinemagraphs are dazzling.
It is a new way creatively expressing our business.
With so many websites, social media accounts on each platform, it becomes more and more difficult to stand out.
Luckily, today in the modern digital world, there are a few creatives up for the new and innovative challenge. Cinemagraphs easily highlight elements, that might otherwise go unnoticed in a still photograph.
Here are top cinemagraph advantages :
- Cinemagraphs easily grab attention in ways that still photos would not
- They help you to stand out
- Tell a story in a creative way
- Increases your brand awareness
- Helps you to stand out
Where Can You Use a Cinemagraph?
A cinemagraph can be used anywhere:
- websites and blogs
- social media channels
- Digital advertisements, displays and billboards
- Email/newsletters etc
- Cinemagraph is a magic combination of photo and video. It is a still photo with moving elements, that’s why it is sometimes called moving photo or living photo.
- A Creative cinemagraph brings real results. You can highlight elements right where you want your customer to pay attention to.
- Cinemagraphs speak for themselves.
- Can you feel the spring and the blowing wind ? This is what cinemagraphs do- they strengthen the feelings !
- Type of moving photos that suits gardeners, shops that sell seeds, flowers etc
AnimateAnimated GIF – Find & Share on GIPHY
- Just by making some cars move, this photo comes to life. Cinemagraphs not only can give you a feel of wind, but also a feel of speed.
- Suits travel companies and blogs, car hire companies etc
There You have it! You are armed with lots of knowledge.
Go and fule your content with powerful visuals.
